From last some days, Tata Motors are doing a really great job to enhance its market reputation and positions. Although, Tata Motors are the leader in commercial vehicle segment, but in the 4-wheeler market, Maruti Suzuki occupied 50% of Indian Market. All other manufacturers like Tata, Hyundai, Renault, Skoda, Nissan and much more competing very hard to grab some percentage of Market from Maruti.
The main problems they are facing to compete with Maruti are like dealership chain, customer trust, and produce every car affordable and durable. Tata Motors working very hard to be back in the market and they are getting good response from owners. Recently launched Tata Hexa is a good example to reflect manufacturer interest in the 4-wheeler market. A wide range of variants with some such premium features and most importantly a good feel.
Benefits of Tata Motors and Microsoft Partnership
Now Tata Motors comes to a step ahead and moving to produce affordable and high-tech cars. According to latest news Tata Motors partners with Microsoft to produce High tech cars. Microsoft will help Tata Motors to make more responsive technically and produce improved AI(artificial intelligence) compliant cars.
According to Tata Motors officials, this connected vehicle platform by Microsoft will bring artificial intelligence, IoT (internet of things), and advance machine learning together. And will provide safer, smarter and more personalised driving experience.
The first vehicle, which will be equipped with this technology will be showcased and unveiled the first time in Geneve Motor Show on 7 march 2017.
According to an article of Autocarindia.com, commenting on the partnership with Microsoft, Guenter Butschek, CEO and MD, Tata Motors, said: “With the aim to develop innovative and technologically leading products, we are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of the fast-paced innovation that Microsoft has to offer, we will create a fully-connected and seamless driving experience for our customers.”
Anant Maheshwari, president, Microsoft India, said: “Using IoT, artificial intelligence and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”
Officials Comment is taken from Autocarindia.com